Some customers requested us to（)our price because they consider it too high.

a large number of others have long

become very popular、They‟ve also given customers a point of reference when thinking about a company、Good brand might help

companies avoid costs and bring them greater profits.

Usually companies create names that are easy to learn and remember、Firstly the name should create interest、Rhymes and humor are

some ways to gain interest, but there are others as well、Think about your customers and what would interest them、Secondly, the name

should present a picture or image、People remember them most because the name is stored in pictures and words、Thirdly, the name

should be meaningful、It can be done with lots of advertising, but names that are themselves more meaningful to customers are more

easily stored in memory、More important, the name should have meaningful associations that show the benefits customers want、Then the

name should have some emotion、Emotional associations are easier to learn and remember、The Love Boat, for instance, is very easy to

remember、Finally, the name should be simple so that it is easier to learn and remember.

16、Why does the passage mention the brand names such as McDonald‟s and GM in the first paragraph？()

A、To show that a good brand name is significant for a company.

B、To tell readers that they are important and popular terms.

C、To introduce some well-known brand names to readers.

D、To explain why those companies are successful.

17、According to passage, a good brand name___________.

A、must be shown in pictures B、must be advertised a lot

C、is attractive to customers D、is always full of humor

18、Which of the following is most important in thinking a brand name popular？()

A、Being easy to remember、B、Having lots of advertisements.

C、Gaining support from association、D、Showing the benefits customers can have.

19、Which of the following statement is TRUE？()

A、People prefer strange brand names to ordinary ones.

B、Customers re interested in emotional brand names.

C、Brand names advertised in pictures are easy to make.

D、A brand name has little to do with a company‟s profits.

20、What is the main purpose of this passage？()

A、To tell how difficult it is to make a good brand name.

B、To compare different ways of choosing brand names.

C、To recommend some popular brand names.

D、To introduce what a good brand name is

BlackFriday

Everyone likes to shop for gifts for the holidayseason, but few people know the history of holiday shopping.While people haveheard of Black Friday, most do not know its origins.Black Friday is the dayafter Thanksgiving (感恩节).On this day most retail stores opentheir doors very early—some as early as 4 am.In addition, they provide theircustomers with great discounts on products.With this in mind, it is clear tosee why so many shoppers buy many of their Christmas gifts on Black Friday.

Black Friday is not as old as many people think.Infact, it is believed that the first Black Friday was held in the 1970s in the USA .It was aday when stores decided to mark the start of the holiday season.In order todraw more customers, they offered great discounts.All products sold very well.This large success resulted in the name Black Friday.It was so named becausethe stores were “in the black”.This financial term means the stores made a lotof money.However, it was not until around 2002 that Black Friday reallystarted to gain in popularity.Today in the USA , countless advertisers proudlyannounce their Black Friday sales.They hope to attract shoppers into theirstores.

BlackFriday is a day when many shoppers in the USA go out and buy gifts, eventhough Christmas Eve is still a more popular day to shop.Thanks to the Internet,it is now possible to get some excellent Black Friday deals online.So if youdon’t want to get to the stores by 4 am, this is the perfect way to still getitems at reduced prices.

1.

Many people know the history of Black Friday.

A.True

B.False

C.Not Given

2.

Most stores open their doors for business very early on Black Friday.

A.True

B.False

C.Not Given

3.

Customers get better service on Black Friday.

A.True

B.False

C.Not Given

4.

Black Friday started in the USA .

A.True

B.False

C.Not Given

5.

The holiday season ends on Black Friday.

A.True

B.False

C.Not Given

6.

“In the black” is a financial term.

A.True

B.False

C.Not Given

7.

Black Friday is no longer popular.

A.True

B.False

C.Not Given

8.

People like to shop online on Christmas Eve.

A.True

B.False

C.Not Given

9.

It is possible to get Black Friday discount online.

A.True

B.False

C.Not Given

10.

Things are sold at their lowest prices at 4 am.

A.True

B.False

C.Not Given

算机削价。文章说: IBM要使得它的顾客更多购买而较少租赁，除了定期降价外大概别无选择。如果它们成功了,这就会使得IBM的主要竞争者的日子更难过。摩根斯坦利的奧列克·韦尔(Ulric Weil)在他的新书《20世纪80年代的信息系统》中这样说道:"计算机的买断是不断扩大的IBM的收益和利润所需要的。"韦尔宣称，IBM不可能再恢复到强调租赁。

(1)提供一个简短但清楚的支持IBM应该试图"使顾客更多购买而较少租赁"的声明的论证。

(2)提出一个简短但清楚的反对该声明的论证。

(3)什么因素决定究竟是租赁还是销售对像IBM这样的公司更有利？简短解释。

Some year ago, an article appeared in The New York Times about IBM' s pricing policy. The previous day IBM had announced major price cuts on most of its small and medium-sized computers.The article said :

"IBM probably has no choice but to cut prices periodically to get its customers to purchase more and lease less. If they succeed, this could make life more difficult for IBM' s major competitors. Outright purchases of computers are needed for ever larger IBM revenues and profits, says Morgan Stanley's Ulric Weil in his new book , Information Systems in the 1980s. Mr. Weil declares that IBM cannot revert to an emphasis on leasing. "

a Provide a brief but clear argument in support of the claim that IBM should lry“lo get is customers to purchase more and lease less”

b. Provide a brief but clear argument against this claim.

e. What factors determine whether leasing or selling is preferable for a company like IBM？ Explain briefly.

A.Oligarch

B.Competition

C.Oligopoly

D.Monoply

A.customers

B.candidates

C.interviewees

D.clients

The company is starting a new advertising campaign（广告战) to ____ new customers to it

s stores.

A.join

B.attract

C.stick

D.transfer

A.so that

B.and thus

C.rather than

D.but also

A、Increase sales.

B、Reduce net sales.

C、Speed up the collection of accounts receivable.

D、Focus management’s attention upon customers that fail to take advantage of all available cash discounts.

在MySQL的webstore数据库中创建一个客户表customers，它包含的字段及数据类型如下：

编写程序采用DAO模式设计访问数据库，定义Dao接口获得数据库连接对象，定义CustomerDao接口，其中包含下面方法：

编写CustomerDao接口的实现类CustomerDaoImpl。编写测试程序测试DAO接口各种方法的使用。

order to keep its regular customers, the shop will offer a free car-wash service for the first three days after the move.Write an e-mail to your customers (about 50 words):

(1) to tell them when and where you are moving;

(2) to inform. them of your offer;

(3) to invite them to come.

to providing quality service.

A.许多原因都说明真正倾听客户意见的能力对于提供优质服务非常重要。

B.许多现象足以证明了解市场对产品质量的反映能扩大产品的市场份额。

C足够理由可以说明及时听取顾客意见能够真正提高产品的质量和服务。